"Rebrand" for the new
art fair in Madrid, called ARTIST.
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They called me with an image
problem and asked what could
I do with the assets that
they already have: colors, typography
and circle (this one very important for them).
In their web, you can see the problem:
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I had to decomposed their logo
because we didn't have time to
rebranded it, but also they didn't
want to do branding with that logo
so I try to preserves their main
assets and give the red dot
the importance it needs.
So it could live on its own.
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corporate new brand identity
Design
Red Urban Latina has become the new model of collaborative work between advertising agency DDB, the Telepizza Group and Pizza Hut, Tinkle, Zenith and VECTOR.
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In 2019 at DDB Spain I did the rebranding with the help of my wonderful team.From the initial concept/idea to the brand book and office redesign.
Our new identity conveys the hustle and life of large cities combined with the human connections that exist within them.
We represent this through a very characteristic symbol of cities: the zebra crossings. A place where, as it happens in Red Urban, people come together from very different places but that coexist and work together to be part of a whole.
office re-design
