"Rebrand" for the new
art fair in Madrid, called ARTIST.
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They called me with an image
problem and asked what could
I do with the assets that
they already have: colors, typography
and circle (this one very important for them).
In their web, you can see the problem:
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I had to decomposed their logo
because we didn't have time to
rebranded it, but also they didn't
want to do branding with that logo
so I try to preserves their main
assets and give the red dot
the importance it needs.
So it could live on its own.
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corporate new brand identity
Design
DDB PITCH 2019
ART DIRECTION
Cuando
conectamos
todo fluye
"When we connect, everything flows"
We want to highlight the positive power that the connection has. The connection generates well-being, good vibes, brings people closer and makes everything flow.
Project made for a Pitch among several Spanish agencies trying to win Movistar as a client. Although the DDB agency was not the winner, we believe that we made it to the final for a reason and here is the project.
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From the whole Movistar rebrand to the 360º campaigns of some of their products (Lite, Fusion, etc.).
