Maria Romero | Heroes de hoy

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"Rebrand" for the new

art fair in Madrid, called ARTIST.

They called me with an image

problem and asked what could

I do with the assets that

they already have: colors, typography

and circle (this one very important for them).

In their web, you can see the problem:

I had to decomposed their logo

because we didn't have time to

rebranded it, but also they didn't

want to do branding with that logo

so I try to preserves their main

assets and give the red dot

the importance it needs.

So it could live on its own.

corporate new brand identity

"Heroes of today" is a project formed by

a group of brands that unite to put an end to any kind of discrimination and intolerance. This platform was created

at DDB Spain to tell stories of heroes who never give up, who fight for the rest and who believe in an equal world for all.

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